Cita APA (7th ed.)

Ries, A., & Ries, L. (2002). The fall of advertising and the rise of PR. HarperCollins.

Cita Chicago (17th ed.)

Ries, Al, i Laura Ries. The Fall of Advertising and the Rise of PR. New York: HarperCollins, 2002.

Cita MLA (9th ed.)

Ries, Al, i Laura Ries. The Fall of Advertising and the Rise of PR. HarperCollins, 2002.