Ries, A., & Trout, J. (1993). The 22 immutable laws of marketing: Violate them at your own risk. Harper Collins.
Chicago Style (17th ed.) CitationRies, Al, and Jack Trout. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk. New York: Harper Collins, 1993.
MLA (9th ed.) CitationRies, Al, and Jack Trout. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk. Harper Collins, 1993.
Warning: These citations may not always be 100% accurate.