McDonald,William J. (1998). Directmarketing: An integrated approach. Irwin/McGraw-Hill.
Chicago Style (17th ed.) CitationMcDonald,William J. Directmarketing: An Integrated Approach. Boston: Irwin/McGraw-Hill, 1998.
MLA (9th ed.) CitationMcDonald,William J. Directmarketing: An Integrated Approach. Irwin/McGraw-Hill, 1998.
Warning: These citations may not always be 100% accurate.