APA (7th ed.) Citation

Kinnear, T. C. (1996). Marketing research: An applied approach (5th ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Kinnear, Thomas C. Marketing Research: An Applied Approach. 5th ed. New York: McGraw-Hill, 1996.

MLA (9th ed.) Citation

Kinnear, Thomas C. Marketing Research: An Applied Approach. 5th ed. McGraw-Hill, 1996.