Kotler, P. (1994). Principles of marketing / Philip Kotler, Gary Armstrong (6th ed.). Prentice-Hall.
Chicago Style (17. basım) AtıfKotler, Philip. Principles of Marketing / Philip Kotler, Gary Armstrong. 6th ed. Englewood Cliffs: Prentice-Hall, 1994.
MLA (9th ed.) AtıfKotler, Philip. Principles of Marketing / Philip Kotler, Gary Armstrong. 6th ed. Prentice-Hall, 1994.
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