Marketing revolution! the radical new approach to transforming the business, the brand & the bottom line

Marketing revolution! the radical new approach to transforming the business, the brand & the bottom line

Dades bibliogràfiques
Autor corporatiu: International Busineess Machines Corporation, Chartered Institute of Marketing
Altres autors: Gamble, Paul R.
Format: Llibre
Idioma:English
Publicat: London Kogan Page c2005.
Matèries:
Marketing > Management.
Product management.