Marketing revolution! the radical new approach to transforming the business, the brand & the bottom line

Marketing revolution! the radical new approach to transforming the business, the brand & the bottom line

Bibliographic Details
Corporate Authors: International Busineess Machines Corporation, Chartered Institute of Marketing
Other Authors: Gamble, Paul R.
Format: Book
Language:English
Published: London Kogan Page c2005.
Subjects:
Marketing > Management.
Product management.