Marketing revolution! the radical new approach to transforming the business, the brand & the bottom line

Marketing revolution! the radical new approach to transforming the business, the brand & the bottom line

Detalles Bibliográficos
Autores Corporativos: International Busineess Machines Corporation, Chartered Institute of Marketing
Otros Autores: Gamble, Paul R.
Formato: Libro
Lenguaje:English
Publicado: London Kogan Page c2005.
Materias:
Marketing > Management.
Product management.