APA (7th ed.) Citation

Churchill, G. A., & Brown, T. J. (2007). Basic marketing research (6th ed.). Thomson/South Western.

Chicago Style (17th ed.) Citation

Churchill, Gilbert A., and Tom J. Brown. Basic Marketing Research. 6th ed. Australia: Thomson/South Western, 2007.

MLA (9th ed.) Citation

Churchill, Gilbert A., and Tom J. Brown. Basic Marketing Research. 6th ed. Thomson/South Western, 2007.