TY  - BOOK
T1  - Marketing the core
A1  - Kerin, Roger A.
A1  - Hartley, Steven W.
A1  - Rudelius, William
LA  - English
PP  - Boston
PB  - McGraw-Hill/Irwin
YR  - 2007
ED  - 2nd edition.
UL  - https://tuklas.up.edu.ph/Record/UP-99796217602611632
CN  - HF 5415 K452 2007
SN  - 007110772X
SN  - 978007299991
KW  - Marketing.
ER  -