Cita APA (7th ed.)

Kerin, R. A., Hartley, S. W., & Rudelius, W. (2007). Marketing: The core (2nd edition.). McGraw-Hill/Irwin.

Cita Chicago (17th ed.)

Kerin, Roger A., Steven W. Hartley, i William Rudelius. Marketing: The Core. 2nd edition. Boston: McGraw-Hill/Irwin, 2007.

Cita MLA (9th ed.)

Kerin, Roger A., et al. Marketing: The Core. 2nd edition. McGraw-Hill/Irwin, 2007.