Cita APA (7th ed.)

McDonald, M. (2007). Marketing plans: How to prepare them, how to use them (6th ed.). Elsevier.

Cita Chicago (17th ed.)

McDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. 6th ed. Amsterdam: Elsevier, 2007.

Cita MLA (9th ed.)

McDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. 6th ed. Elsevier, 2007.