Marketing due diligence reconnecting strategy to share price

Detalles Bibliográficos
Autor Principal:	McDonald, Malcolm
Outros autores:	Smith, Brian D. (Brian David) 1961-, Ward, Keith 1940-
Formato:	Libro
Idioma:	English
Publicado:	Amsterdam Elsevier c2007.
Subjects:	Corporations > Valuation. Corporations > Investor relations. Stocks > Marketing. Stocks > Prices. Economic value added. Risk assessment.