McDonald, M., Smith, B. D., & Ward, K. (2007). Marketing due diligence: Reconnecting strategy to share price. Elsevier.
Cita Chicago Style (17a ed.)McDonald, Malcolm, Brian D. Smith, y Keith Ward. Marketing Due Diligence: Reconnecting Strategy to Share Price. Amsterdam: Elsevier, 2007.
Cita MLA (9a ed.)McDonald, Malcolm, et al. Marketing Due Diligence: Reconnecting Strategy to Share Price. Elsevier, 2007.
Precaución: Estas citas no son 100% exactas.