APA (7th ed.) Citation

Cannon, J. P., Perreault, W. D., & McCarthy, E. J. (2008). Basic marketing: A global managerial approach (16th ed.). McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Cannon, Joseph P., William D. Perreault, and E. Jerome McCarthy. Basic Marketing: A Global Managerial Approach. 16th ed. Boston: McGraw-Hill/Irwin, 2008.

MLA (9th ed.) Citation

Cannon, Joseph P., et al. Basic Marketing: A Global Managerial Approach. 16th ed. McGraw-Hill/Irwin, 2008.