Marketing management a strategic decision-making approach

Marketing management a strategic decision-making approach

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Bibliografski detalji
Glavni autor: Mullins, John W. (John Walker)
Daljnji autori: Walker, Orville C., Boyd, Harper W.
Format: Knjiga
Jezik:English
Izdano: Boston McGraw-Hill/Irwin c2008.
Izdanje:6th ed.
Teme:
Marketing > Management.