Marketing management a strategic decision-making approach

Marketing management a strategic decision-making approach

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Detalles Bibliográficos
Autor Principal: Mullins, John W. (John Walker)
Outros autores: Walker, Orville C., Boyd, Harper W.
Formato: Libro
Idioma:English
Publicado: Boston McGraw-Hill/Irwin c2008.
Edición:6th ed.
Subjects:
Marketing > Management.