Cita APA (7th ed.)

Mullins, J. W., Walker, O. C., & Boyd, . H. W. (2008). Marketing management: A strategic decision-making approach (6th ed.). McGraw-Hill/Irwin.

Cita Chicago (17th ed.)

Mullins, John W., Orville C. Walker, i Harper W. Boyd. Marketing Management: A Strategic Decision-making Approach. 6th ed. Boston: McGraw-Hill/Irwin, 2008.

Cita MLA (9th ed.)

Mullins, John W., et al. Marketing Management: A Strategic Decision-making Approach. 6th ed. McGraw-Hill/Irwin, 2008.