Mullins, J. W., Walker, O. C., & Boyd, . H. W. (2008). Marketing management: A strategic decision-making approach (6th ed.). McGraw-Hill/Irwin.
Lua i Stíl Chicago (17ú heag.)Mullins, John W., Orville C. Walker, agus Harper W. Boyd. Marketing Management: A Strategic Decision-making Approach. 6th ed. Boston: McGraw-Hill/Irwin, 2008.
Lua MLA (9ú heag.)Mullins, John W., et al. Marketing Management: A Strategic Decision-making Approach. 6th ed. McGraw-Hill/Irwin, 2008.
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