APA (7e ed.) Bronvermelding

Kerin, R. A. (2006). Marketing (8th ed.). McGraw-Hill/Irwin.

Chicago (17e ed.) Bronvermelding

Kerin, Roger A. Marketing. 8th ed. Boston: McGraw-Hill/Irwin, 2006.

MLA (9e ed.) Bronvermelding

Kerin, Roger A. Marketing. 8th ed. McGraw-Hill/Irwin, 2006.