Style de citation APA (7e éd.)

Kerin, R. A. (2006). Marketing (8th ed.). McGraw-Hill/Irwin.

Style de citation Chicago (17e éd.)

Kerin, Roger A. Marketing. 8th ed. Boston: McGraw-Hill/Irwin, 2006.

Style de citation MLA (9e éd.)

Kerin, Roger A. Marketing. 8th ed. McGraw-Hill/Irwin, 2006.