Crafting and executing strategy the quest for competitive advantage : concepts and cases

書目詳細資料
主要作者:	Thompson, Arthur A. 1940-
其他作者:	Strickland, A. J. (Alonzo J.), Gamble, John E.
格式:	圖書
語言:	English
出版:	Boston McGraw-Hill/Irwin c2007.
版:	15th ed.
主題:	Strategic planning. Business planning.