Crafting and executing strategy the quest for competitive advantage : concepts and cases

Crafting and executing strategy the quest for competitive advantage : concepts and cases

Podrobná bibliografie
Hlavní autor: Thompson, Arthur A. 1940-
Další autoři: Strickland, A. J. (Alonzo J.), Gamble, John E.
Médium: Kniha
Jazyk:English
Vydáno: Boston McGraw-Hill/Irwin c2007.
Vydání:15th ed.
Témata:
Strategic planning.
Business planning.