APA (7th ed.) Citation

Bradley, F. (1999). International marketing strategy (3rd ed.). Prentice Hall Europe.

Chicago Style (17th ed.) Citation

Bradley, Frank. International Marketing Strategy. 3rd ed. London: Prentice Hall Europe, 1999.

MLA (9th ed.) Citation

Bradley, Frank. International Marketing Strategy. 3rd ed. Prentice Hall Europe, 1999.