APA (7th ed.) Citation

Nicosia, F. M., & Wind, Y. (1977). Behavioral models for market analysis: Foundations for marketing action. Dryden Press.

Chicago Style (17th ed.) Citation

Nicosia, Francesco M., and Yoram Wind. Behavioral Models for Market Analysis: Foundations for Marketing Action. Hindsdale, Ill: Dryden Press, 1977.

MLA (9th ed.) Citation

Nicosia, Francesco M., and Yoram Wind. Behavioral Models for Market Analysis: Foundations for Marketing Action. Dryden Press, 1977.