APA (7th ed.) Citation

Walker, O. C. (2006). Marketing strategy: A decision-focused approach (5th ed.). McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Walker, Orville C. Marketing Strategy: A Decision-focused Approach. 5th ed. Boston: McGraw-Hill/Irwin, 2006.

MLA (9th ed.) Citation

Walker, Orville C. Marketing Strategy: A Decision-focused Approach. 5th ed. McGraw-Hill/Irwin, 2006.