APA (7th ed.) Citation

Johansson, J. K. (2006). Global marketing: Foreign entry, local marketing, and global management (4th ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Johansson, Johny K. Global Marketing: Foreign Entry, Local Marketing, and Global Management. 4th ed. Boston: McGraw-Hill, 2006.

MLA (9th ed.) Citation

Johansson, Johny K. Global Marketing: Foreign Entry, Local Marketing, and Global Management. 4th ed. McGraw-Hill, 2006.