APA-Zitierstil (7. Ausg.)

Lane, W. R., King, K. W., & Russell, J. T. (2005). Kleppner's advertising procedure (16th ed.). Pearson/Prentice Hall.

Chicago-Zitierstil (17. Ausg.)

Lane, W. Ronald, Karen Whitehill King, und J. Thomas Russell. Kleppner's Advertising Procedure. 16th ed. Upper Saddle River, N.J: Pearson/Prentice Hall, 2005.

MLA-Zitierstil (9. Ausg.)

Lane, W. Ronald, et al. Kleppner's Advertising Procedure. 16th ed. Pearson/Prentice Hall, 2005.