APA (7th ed.) Citation

Keegan, W. J., & Green, M. C. (2005). Global marketing (4th ed.). Pearson/Prentice-Hall.

Chicago Style (17th ed.) Citation

Keegan, Warren J., and Mark C. Green. Global Marketing. 4th ed. Upper Saddle River, N.J: Pearson/Prentice-Hall, 2005.

MLA (9th ed.) Citation

Keegan, Warren J., and Mark C. Green. Global Marketing. 4th ed. Pearson/Prentice-Hall, 2005.