APA (7th ed.) Citation

Rust, R. T., Lemon, K. N., & Narayandas, D. (2005). Customer equity management. Pearson/Prentice Hall.

Chicago Style (17th ed.) Citation

Rust, Roland T., Katherine N. Lemon, and Das Narayandas. Customer Equity Management. Upper Saddle River, N.J: Pearson/Prentice Hall, 2005.

MLA (9th ed.) Citation

Rust, Roland T., et al. Customer Equity Management. Pearson/Prentice Hall, 2005.