Marketing of high-technology products and innovations

Marketing of high-technology products and innovations

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Detalles Bibliográficos
Autor Principal: Mohr, Jakki
Outros autores: Sengupta, Sanjit, Slater, Stanley
Formato: Libro
Idioma:English
Publicado: Upper Saddle River, N.J. Pearson/Prentice Hall c2005.
Edición:2nd ed.
Subjects:
High technology industries > Marketing.