Cita APA (7a ed.)

Peter, J. P., & Olson, J. C. (2005). Consumer behavior and marketing strategy (7th ed.). McGraw-Hill/Irwin.

Cita Chicago Style (17a ed.)

Peter, J Paul, y Jerry C. Olson. Consumer Behavior and Marketing Strategy. 7th ed. Boston: McGraw-Hill/Irwin, 2005.

Cita MLA (9a ed.)

Peter, J Paul, y Jerry C. Olson. Consumer Behavior and Marketing Strategy. 7th ed. McGraw-Hill/Irwin, 2005.