Peter, J. P., & Olson, J. C. (2005). Consumer behavior and marketing strategy (7th ed.). McGraw-Hill/Irwin.
Chicago (17e ed.) BronvermeldingPeter, J Paul, en Jerry C. Olson. Consumer Behavior and Marketing Strategy. 7th ed. Boston: McGraw-Hill/Irwin, 2005.
MLA (9e ed.) BronvermeldingPeter, J Paul, en Jerry C. Olson. Consumer Behavior and Marketing Strategy. 7th ed. McGraw-Hill/Irwin, 2005.
Let op: Deze citaties zijn niet altijd 100% accuraat.