APA-Zitierstil (7. Ausg.)

Peter, J. P., & Olson, J. C. (2005). Consumer behavior and marketing strategy (7th ed.). McGraw-Hill/Irwin.

Chicago-Zitierstil (17. Ausg.)

Peter, J Paul, und Jerry C. Olson. Consumer Behavior and Marketing Strategy. 7th ed. Boston: McGraw-Hill/Irwin, 2005.

MLA-Zitierstil (9. Ausg.)

Peter, J Paul, und Jerry C. Olson. Consumer Behavior and Marketing Strategy. 7th ed. McGraw-Hill/Irwin, 2005.