Services marketing people, technology, strategy

Services marketing people, technology, strategy

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Detalles Bibliográficos
Autor principal: Lovelock, Christopher H.
Otros Autores: Wirtz, Jochen
Formato: Libro
Lenguaje:English
Publicado: Upper Saddle River, N.J. Pearson/Prentice Hall c2004.
Edición:5th ed.
Materias:
Professions > Marketing.
Service industries > Marketing.