Services marketing people, technology, strategy

Services marketing people, technology, strategy

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Bibliografske podrobnosti
Glavni avtor: Lovelock, Christopher H.
Drugi avtorji: Wirtz, Jochen
Format: Knjiga
Jezik:English
Izdano: Upper Saddle River, N.J. Pearson/Prentice Hall c2004.
Izdaja:5th ed.
Teme:
Professions > Marketing.
Service industries > Marketing.