APA (7th ed.) Citation

Lovelock, C. H., & Wirtz, J. (2004). Services marketing: People, technology, strategy (5th ed.). Pearson/Prentice Hall.

Chicago Style (17th ed.) Citation

Lovelock, Christopher H., and Jochen Wirtz. Services Marketing: People, Technology, Strategy. 5th ed. Upper Saddle River, N.J: Pearson/Prentice Hall, 2004.

MLA (9th ed.) Citation

Lovelock, Christopher H., and Jochen Wirtz. Services Marketing: People, Technology, Strategy. 5th ed. Pearson/Prentice Hall, 2004.