APA (7th ed.) Citation

Schiffman, L. G., & Kanuk, L. L. (2004). Consumer behavior (8th ed.). Pearson/Prentice-Hall.

Chicago Style (17th ed.) Citation

Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. 8th ed. Upper Saddle River, N.J: Pearson/Prentice-Hall, 2004.

MLA (9th ed.) Citation

Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. 8th ed. Pearson/Prentice-Hall, 2004.