APA (7th ed.) Citation

Smith, D., & Fletcher, J. (2004). The art & science of enterpreting market research evidence. Wiley.

Chicago Style (17th ed.) Citation

Smith, D.V.L, and J.H Fletcher. The Art & Science of Enterpreting Market Research Evidence. West Sussex, Eng: Wiley, 2004.

MLA (9th ed.) Citation

Smith, D.V.L, and J.H Fletcher. The Art & Science of Enterpreting Market Research Evidence. Wiley, 2004.