APA (7th ed.) Citation

O'Shaughnessy, J., & O'Shaugnessy, N. J. (2004). Persuasion in advertising. Routledge.

Chicago Style (17th ed.) Citation

O'Shaughnessy, John, and Nicholas Jackson O'Shaugnessy. Persuasion in Advertising. London: Routledge, 2004.

MLA (9th ed.) Citation

O'Shaughnessy, John, and Nicholas Jackson O'Shaugnessy. Persuasion in Advertising. Routledge, 2004.