Peter, J. P., & Donnelly, J. H. (2003). A preface to marketing management (9th ed.). McGraw-Hill/Irwin.
Chicago Style (17th ed.) CitationPeter, J. Paul, and James H. Donnelly. A Preface to Marketing Management. 9th ed. Boston: McGraw-Hill/Irwin, 2003.
MLA (9th ed.) CitationPeter, J. Paul, and James H. Donnelly. A Preface to Marketing Management. 9th ed. McGraw-Hill/Irwin, 2003.
Warning: These citations may not always be 100% accurate.