Cita APA

Burgelman, R. A., Christensen, C. M., & Wheelwright, S. C. (2004). Strategic management of technology and innovation (4th ed.). McGraw-Hill.

Citación estilo Chicago

Burgelman, Robert A., Clayton M. Christensen, and Steven C. Wheelwright. Strategic Management of Technology and Innovation. 4th ed. Boston: McGraw-Hill, 2004.

Cita MLA

Burgelman, Robert A., et al. Strategic Management of Technology and Innovation. 4th ed. McGraw-Hill, 2004.