Schultz, D. E., & Schultz, H. F. (2004). Brand babble: Sense and nonsense about branding. Thomson/South Western.
Citación estilo ChicagoSchultz, Don E., and Heidi F. Schultz. Brand Babble: Sense and Nonsense About Branding. Australia: Thomson/South Western, 2004.
Cita MLASchultz, Don E., and Heidi F. Schultz. Brand Babble: Sense and Nonsense About Branding. Thomson/South Western, 2004.
Warning: These citations may not always be 100% accurate.