Cita APA (7th ed.)

Schultz, D. E., & Schultz, H. F. (2004). Brand babble: Sense and nonsense about branding. Thomson/South Western.

Cita Chicago (17th ed.)

Schultz, Don E., i Heidi F. Schultz. Brand Babble: Sense and Nonsense About Branding. Australia: Thomson/South Western, 2004.

Cita MLA (9th ed.)

Schultz, Don E., i Heidi F. Schultz. Brand Babble: Sense and Nonsense About Branding. Thomson/South Western, 2004.