Offensive marketing an action guide to gaining competitive advantage

Offensive marketing an action guide to gaining competitive advantage

Dades bibliogràfiques
Autor principal: Davidson, Hugh
Altres autors: Keegan, Warren J., Brill, Elyse Arnow
Format: Llibre
Idioma:English
Publicat: Amsterdam Elsevier/Butterworth Heineman c2004.
Matèries:
Marketing.