APA (7th ed.) Citation

Davidson, H., Keegan, W. J., & Brill, . E. A. (2004). Offensive marketing: An action guide to gaining competitive advantage. Elsevier/Butterworth Heineman.

Chicago Style (17th ed.) Citation

Davidson, Hugh, Warren J. Keegan, and Elyse Arnow Brill. Offensive Marketing: An Action Guide to Gaining Competitive Advantage. Amsterdam: Elsevier/Butterworth Heineman, 2004.

MLA (9th ed.) Citation

Davidson, Hugh, et al. Offensive Marketing: An Action Guide to Gaining Competitive Advantage. Elsevier/Butterworth Heineman, 2004.