Davidson, H., Keegan, W. J., & Brill, . E. A. (2004). Offensive marketing: An action guide to gaining competitive advantage. Elsevier/Butterworth Heineman.
Dyfyniad Arddull ChicagoDavidson, Hugh, Warren J. Keegan, and Elyse Arnow Brill. Offensive Marketing: An Action Guide to Gaining Competitive Advantage. Amsterdam: Elsevier/Butterworth Heineman, 2004.
Dyfyniad MLADavidson, Hugh, et al. Offensive Marketing: An Action Guide to Gaining Competitive Advantage. Elsevier/Butterworth Heineman, 2004.
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