APA (7th ed.) Citation

Kumar, N. (2004). Marketing as strategy: Understanding the CEO's agenda for driving growth and innovation. Harvard Business School Press.

Chicago Style (17th ed.) Citation

Kumar, Nirmalya. Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Boston: Harvard Business School Press, 2004.

MLA (9th ed.) Citation

Kumar, Nirmalya. Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Harvard Business School Press, 2004.

Warning: These citations may not always be 100% accurate.