APA (7th ed.) Citation

Kotabe, M., & Helsen, K. (2004). Global marketing management (3rd ed.). Wiley.

Chicago Style (17th ed.) Citation

Kotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. 3rd ed. Hooken, N.J: Wiley, 2004.

MLA (9th ed.) Citation

Kotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. 3rd ed. Wiley, 2004.