APA (7th ed.) Citation

Johansson, J. K. (2003). Global marketing: Foreign entry, local marketing, and global management (3rd ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Johansson, Johny K. Global Marketing: Foreign Entry, Local Marketing, and Global Management. 3rd ed. Boston: McGraw-Hill, 2003.

MLA (9th ed.) Citation

Johansson, Johny K. Global Marketing: Foreign Entry, Local Marketing, and Global Management. 3rd ed. McGraw-Hill, 2003.