APA (7th ed.) Citation

Sutton, J. (1991). Sunk costs and market structure: Price competition, advertising and the evolution of concentration. MIT Press.

Chicago Style (17th ed.) Citation

Sutton, John. Sunk Costs and Market Structure: Price Competition, Advertising and the Evolution of Concentration. Cambridge, Mass: MIT Press, 1991.

MLA (9th ed.) Citation

Sutton, John. Sunk Costs and Market Structure: Price Competition, Advertising and the Evolution of Concentration. MIT Press, 1991.