Services marketing in Asia managing people, technology and strategy

Services marketing in Asia managing people, technology and strategy

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Bibliografiska uppgifter
Huvudupphovsman: Lovelock, Christopher
Övriga upphovsmän: Wirthz, Jochen, Keh, Hean Tat
Materialtyp: Bok
Språk:English
Publicerad: Singapore Prentice Hall/Pearson Education c2002.
Ämnen:
Service industries > Marketing. > Asia.
Professions > Asia > Marketing.