Services marketing in Asia managing people, technology and strategy

Services marketing in Asia managing people, technology and strategy

Show all versions (2)
Manylion Llyfryddiaeth
Prif Awdur: Lovelock, Christopher
Awduron Eraill: Wirthz, Jochen, Keh, Hean Tat
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Singapore Prentice Hall/Pearson Education c2002.
Pynciau:
Service industries > Marketing. > Asia.
Professions > Asia > Marketing.