Services marketing in Asia managing people, technology and strategy

Services marketing in Asia managing people, technology and strategy

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Détails bibliographiques
Auteur principal: Lovelock, Christopher
Autres auteurs: Wirthz, Jochen, Keh, Hean Tat
Format: Livre
Langue:English
Publié: Singapore Prentice Hall/Pearson Education c2002.
Sujets:
Service industries > Marketing. > Asia.
Professions > Asia > Marketing.