Services marketing in Asia managing people, technology and strategy

Services marketing in Asia managing people, technology and strategy

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Bibliografske podrobnosti
Glavni avtor: Lovelock, Christopher
Drugi avtorji: Wirthz, Jochen, Keh, Hean Tat
Format: Knjiga
Jezik:English
Izdano: Singapore Prentice Hall/Pearson Education c2002.
Teme:
Service industries > Marketing. > Asia.
Professions > Asia > Marketing.