Services marketing in Asia managing people, technology and strategy

Services marketing in Asia managing people, technology and strategy

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Detalhes bibliográficos
Autor principal: Lovelock, Christopher
Outros Autores: Wirthz, Jochen, Keh, Hean Tat
Formato: Livro
Idioma:English
Publicado em: Singapore Prentice Hall/Pearson Education c2002.
Assuntos:
Service industries > Marketing. > Asia.
Professions > Asia > Marketing.